{"id":570,"date":"2022-03-19T01:20:43","date_gmt":"2022-03-19T01:20:43","guid":{"rendered":"https:\/\/incie.org\/latam\/?p=570"},"modified":"2022-04-04T14:41:55","modified_gmt":"2022-04-04T14:41:55","slug":"marketing-en-el-metaverso","status":"publish","type":"post","link":"https:\/\/incie.org\/latam\/marketing-en-el-metaverso\/","title":{"rendered":"Marketing en el metaverso"},"content":{"rendered":"\n<p>Cada vez m\u00e1s empresas migran sus presupuestos a la parte digital y aunque las redes sociales son el mayor destino de la inversi\u00f3n mundial en publicidad,<strong>&nbsp;las marcas se est\u00e1n enfrentando a entender el futuro del&nbsp;<em>marketing<\/em>&nbsp;en el metaverso.<\/strong><\/p>\n\n\n\n<p><strong>Hablar de metaversos pone en la mesa los mundos virtuales<\/strong>, donde los usuarios podr\u00e1n tener experiencias y vivir una posible realidad alterna basada en tecnolog\u00eda.<\/p>\n\n\n\n<p>Hoy las empresas tecnol\u00f3gicas m\u00e1s innovadoras del mundo como Meta \u2013antes Facebook\u2013, Microsoft&nbsp;&nbsp;y Nvidia est\u00e1n explorando sus l\u00edmites. En ese recorrido, la industria publicitaria se encuentran buscando su espectro de actuaci\u00f3n y ha vislumbrado que&nbsp;<strong>las marcas tienen la posibilidad de ser constructoras de experiencias disruptivas para los consumidores.<\/strong><\/p>\n\n\n\n<p>Los metaversos brindar\u00e1n la opci\u00f3n de estar m\u00e1s cercanos a los consumidores y ofrecer una gran propuesta de valor e intercambio; ser\u00e1&nbsp;<strong>una nueva forma de conectar con las audiencias.<\/strong><\/p>\n\n\n\n<p>Pese a que ahora solo es el principio de la tecnolog\u00eda, las marcas ya se est\u00e1n posicionando dentro de los universos virtuales aunque estos no sean, a\u00fan, inversivos. Las marcas aprovechan para sacar productos exclusivos, posicionarse, intercambiar productos y servicios y ser los creadores de los espacios y contenidos.<\/p>\n\n\n\n<p>Como una gran oportunidad, los metaversos tienen sus riesgos debido a que se encuentran en un desarrollo temprano como vulnerabilidad a la identidad, fraudes, robos de datos, es decir, a\u00fan no existen leyes, ni jurisdicci\u00f3n.<\/p>\n\n\n\n<p>Aunque al d\u00eda de hoy aun es una etapa muy temprana para invertir grandes cantidades, es buen momento para empezar a hacer pruebas y cometer errores para perfeccionar nuestras estrategias. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez m\u00e1s empresas migran sus presupuestos a la parte\u2026<\/p>\n","protected":false},"author":1,"featured_media":706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,37],"tags":[],"class_list":["post-570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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